FORTUNE 50 TECH COMPANY
How do we continue to grow immersive media as a revenue stream, advance it in the sports and entertainment ecosystem, and differentiate ourselves from our competitors?
Bi-annual digital quantitative tracker with in-depth interviews
Identified decision-making drivers of immersive media influencers (aka what influences the influencers)
Obtained information on how best to engage and connect with immersive media influencers (right platforms, media types, tactics)
Informed strategy for driving increased immersive media partnerships