GOALS:

• How do we continue to grow immersive media as a revenue stream, advance it in the sports and entertainment ecosystem, and differentiate ourselves from our competitors?

• Bi-annual digital quantitative tracker with in-depth interviews

APPROACH:

RESULTS:

• Identified decision-making drivers of immersive media influencers (aka what influences the influencers)

• Obtained information on how best to engage and connect with immersive media influencers (right platforms, media types, tactics)

• Informed strategy for driving increased immersive media partnerships

Blinded Sample Deliverables: