CASE STUDY:
FORTUNE 50 TECH COMPANY
GOALS:
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How do we continue to grow immersive media as a revenue stream, advance it in the sports and entertainment ecosystem, and differentiate ourselves from our competitors?
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Bi-annual digital quantitative tracker with in-depth interviews
APPROACH:
RESULTS:
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Identified decision-making drivers of immersive media influencers (aka what influences the influencers)
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Obtained information on how best to engage and connect with immersive media influencers (right platforms, media types, tactics)
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Informed strategy for driving increased immersive media partnerships
Blinded Sample Deliverables:

