AR_edited.jpg

CASE STUDY:

FORTUNE 50 TECH COMPANY

GOALS:

 

  • How do we continue to grow immersive media as a revenue stream, advance it in the sports and entertainment ecosystem, and differentiate ourselves from our competitors?

  • Bi-annual digital quantitative tracker with in-depth interviews

 

APPROACH:

 

RESULTS:

 

  • Identified decision-making drivers of immersive media influencers (aka what influences the influencers)

  • Obtained information on how best to engage and connect with immersive media influencers (right platforms, media types, tactics)

  • Informed strategy for driving increased immersive media partnerships

 

Blinded Sample Deliverables:

 

© 2020 by Hootology