CASE STUDIES

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Assessing and ranking beta concepts using feedback from target market to inform the strategic direction of key product concepts

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Uncovering the wants and needs of fans to proactively stay ahead of fan concerns, so they feel heard and appreciated

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Understanding the Ethiopian community and healthcare to create meaningful strategies that increase connection and engagement

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Understanding the emotional impact of Virtual Reality to guide strategic marketing decisions and technology/product development

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Qualifying the opinions of consumers to drive attendance and growth

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Understanding the perception of the pharmaceutical industry in regards to diversity to provide a deeper understanding of why diversity matters in pharma

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Ensuring immersive strategy resonates with sports and entertainment senior executives to inform strategy for driving increased immersive media partnerships

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Quantifying demand for an entertainment venue in highly-populated international city to provide research-based evidence that residents are excited for a venue

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Assessing impact of Visitor Guides to inform upcoming content and design in future Visitor Guides

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