Couple with Mobile Phone

CASE STUDY:

FORTUNE 50 TECH COMPANY

GOALS:

 

  • Understand the content consumption habits and passions of key consumers

  • Uncover what they hope for in the future 

  • Assess and rank the concepts most likely to draw key consumers to use VR and other enhanced 2D options for consumption

  • Four Experiential Qualitative groups held in the U.S. and Europe

 

APPROACH:

 

RESULTS:

 

  • Client obtained insight into content desires for technology offerings across key targets

  • Research informed the strategic direction of key product concepts

  • Information was used to inform messaging and positioning for VR and enhanced 2D concepts

 

Blinded Sample Deliverables:

 

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