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CASE STUDY: GLOBAL

LIFE SCIENCES

GOALS:

 

  • Understand the rationales and behaviors of current and former association members and customers

  • Understand what members and customers desire to remain connected and engaged with the association and life sciences field

  • Quantify the sentiment of members and customers to help guide future strategic decision making

 

  • Phase 1 – Experiential Qualitative Study (i.e. modernized focus groups) with former members and customers

  • Phase 2 – Artificial Intelligence Fueled Discussion Groups with US and European based members and customers

 

APPROACH:

 

RESULTS:

 

  • Phase 3 to field in 2018

  • A new, modern membership platform is being created based on research to include new benefits as well as new messaging

 

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" Hootology delivers actionable insights for your business."

 

- VP EMEA Marketing