International Venue Group

GOAL

Understanding the demand for an entertainment venue in a highly-populated international city and determining the types of events most desired, and identifying the needs and wants of individuals related to this type of venue.

APPROACH

We conducted a digital quantitative study (available on mobile and desktop) using a dynamic reporting tool.

RESULT

The research-based evidence provided demonstrated resident excitement in the venue, the dramatic increase in sports and entertainment viewership in the area since 2015, and revealed key consumer segments and desired event types.

Connie Holen

I'm a Digital Strategist + Squarespace Web Designer for yoga, fitness and wellness studios who need a strong brand presence both on-line and off. I specializes in creating clean, modern and easy-to-manage websites that cleanly integrate online scheduling software and are optimized for local search engine results.

http://www.pixalitydesign.com
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