© 2019 by Hootology

CASE STUDY:

INTERNATIONAL VENUE

GOALS:

 

  • Understand the demand for an entertainment venue in highly- populated international city and surrounding area

  • Understand types of entertainment events that are most desired, and the needs and wants of individuals related to this type of venue

 

  • Digital Quantitative Study (available on mobile and desktop) with Dynamic Reporting Tool

 

APPROACH:

 

RESULTS:

 

  • Provided research-based evidence that residents of international city and surrounding area are excited for this type of venue

  • Demonstrated that sports and entertainment viewership in area has skyrocketed since 2015

  • Revealed key consumer segments and desired event types

  • Resulted in a powerful dynamic reporting tool for seamless ongoing analysis of the results

 

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" One of the things that stood out about Hootology is how they gave us this creative and cutting edge solution for our investors."

 

- Co-Founder