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CASE STUDY:

LEADING HEALTH INSURER

GOALS:

 

  • What are the perceptions, experiences and thoughts of the Ethiopian community around healthcare, health insurance, and taking care of their health?

  • Ten virtual in-depth interviews

  • Twenty dyad/triad conversations

 

APPROACH:

 

RESULTS:

 

  • Informed meaningful and impactful marketing campaign elements that were weaved into a larger national campaign

  • Uncovered what drives perceptions of the US healthcare experience so new messaging connected and encouraged Ethiopians to engage proactively with their health

 

Blinded Sample Deliverables:

 

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