GOALS:

• What are the perceptions, experiences and thoughts of the Ethiopian community around healthcare, health insurance, and taking care of their health?

• Ten virtual in-depth interviews

• Twenty dyad/triad conversations

APPROACH:

RESULTS:

• Informed meaningful and impactful marketing campaign elements that were weaved into a larger national campaign

• Uncovered what drives perceptions of the US healthcare experience so new messaging connected and encouraged Ethiopians to engage proactively with their health

Blinded Sample Deliverables: