LEADING HEALTH INSURER
What are the perceptions, experiences and thoughts of the Ethiopian community around healthcare, health insurance, and taking care of their health?
Ten virtual in-depth interviews
Twenty dyad/triad conversations
Informed meaningful and impactful marketing campaign elements that were weaved into a larger national campaign
Uncovered what drives perceptions of the US healthcare experience so new messaging connected and encouraged Ethiopians to engage proactively with their health