CASE STUDY:
LEADING HEALTH INSURER
GOALS:
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What are the perceptions, experiences and thoughts of the Ethiopian community around healthcare, health insurance, and taking care of their health?
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Ten virtual in-depth interviews
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Twenty dyad/triad conversations
APPROACH:
RESULTS:
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Informed meaningful and impactful marketing campaign elements that were weaved into a larger national campaign
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Uncovered what drives perceptions of the US healthcare experience so new messaging connected and encouraged Ethiopians to engage proactively with their health
Blinded Sample Deliverables:

