CASE STUDY:
MLB TEAM
GOALS:
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Understand current perception of MLB Team
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Determine what would entice fan segments to attend more games
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Understand potential barriers that prevent fan segments from attending
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Compare findings over time in areas of perception and attendance to understand the impact of new concepts and initiatives
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Two Artificial Intelligence Fueled Discussion Groups per year
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Fielded over a two year span (2018 – 2019)
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Multi-faceted fan groups
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APPROACH:
RESULTS:
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Provided deeper understanding of the “why’s” behind the perceptions of fan segments and their attendance decision making
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Resulted in new ideation and decisions for future concept implementation

Blinded Sample Deliverables:

