CASE STUDY: MLB TEAM

GOALS:

• Understand current perception of MLB Team

• Determine what would entice fan segments to attend more games

• Understand potential barriers that prevent fan segments from attending

• Compare findings over time in areas of perception and attendance to understand the impact of new concepts and initiatives

• Two Artificial Intelligence Fueled Discussion Groups per year

  • Fielded over a three year span (2018 – 2020)

  • Multi-faceted fan groups

APPROACH:

RESULTS:

• Provided deeper understanding of the “why’s” behind the perceptions of fan segments and their attendance decision making

• Resulted in new ideation and decisions for future concept implementation