GOALS:

• Uncover the needs of the historically more passionate fans to stay in-tune and ahead of their needs during changing times.

• Understand how to turn newer fans and Southside residents to team fandom that includes game attendance.

• In-person experiential qualitative groups with in-game questions/video uploads, plus virtual one-on-one follow up

APPROACH:

RESULTS:

• Uncovered information to proactively stay ahead of fan concerns, so they feel heard and appreciated

• Informed the creation of messaging and renewal campaigns

• Jump start an ideation to determine team “purpose”

Blinded Sample Deliverables: