CASE STUDY:
NBA TEAM
GOALS:
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Uncover the needs of the historically more passionate fans to stay in-tune and ahead of their needs during changing times.
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Understand how to turn newer fans and Southside residents to team fandom that includes game attendance.
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In-person experiential qualitative groups with in-game questions/video uploads, plus virtual one-on-one follow up
APPROACH:
RESULTS:
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Uncovered information to proactively stay ahead of fan concerns, so they feel heard and appreciated
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Informed the creation of messaging and renewal campaigns
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Jump start an ideation to determine team “purpose”
Blinded Sample Deliverables:

