Uncover the needs of the historically more passionate fans to stay in-tune and ahead of their needs during changing times.
Understand how to turn newer fans and Southside residents to team fandom that includes game attendance.
In-person experiential qualitative groups with in-game questions/video uploads, plus virtual one-on-one follow up
Uncovered information to proactively stay ahead of fan concerns, so they feel heard and appreciated
Informed the creation of messaging and renewal campaigns
Jump start an ideation to determine team “purpose”