Founder & Lead Innovator

Stefanie new website.jpg

Stefanie is finally merging all of her passions from her two-decade long career - quantitative analytics, the creative process, art, anthropology, fan experience and innovation.  After building analytics and insights divisions for multiple agencies, Stefanie is thrilled to create a new approach to market research, one focusing on marrying sound research principles with modern technology.  Recognized as one of the Phoenix Business Journal's 'Forty Under 40,' a member of Valley Leadership and an award-winning speaker, Stefanie is most proud of her ability to ask "how could we do it better?"


In her spare time, Stefanie loves wandering through Central Park, finding inspiration in the oddballs of life, meditating and throwing pottery to stay connected with her art school days.   


For more, check out her LinkedIn page here



Data Storyteller

As an INFJ on the Myers Brigg scale, Shaelyn would categorize herself as an unconventional mix of detail oriented data enthusiast (she has been known to get swept away by a new data set for hours) and free spirited designer (she's incredibly passionate about transforming insights into visually engaging stories, and when she's not at her laptop, she's often exploring a new country or leading an International yoga retreat).  


During her 13-year global market research career, Shaelyn has established herself as an impassioned and experienced data storyteller, bringing data and numbers to life through simple and engaging visuals.  Her diverse research experience includes successfully managing one of the first standardized segmentation studies for a FORTUNE 50, global software company and working with a primary research based return on investment (ROI) model for professional sports sponsors.  Shaelyn’s experience provides a rare understanding of analytics and data, paired with an artistic eye toward graphic design, which results in client deliverables that are both visually compelling and conceptually understandable.


For more about Shae's research experience, visit her LinkedIn page here



VP of Partner Success

Jose is passionate about people, and as Hootology's Vice President, Partner Success and resident relationship whisperer (aka the guy you can call at any time with any question), he relishes the opportunity each day to get to know our clients on a deeper level and to help them uncover and address their meatiest business issues.


As a business lawyer at Osborn Maledon, P.A., Jose’s practice focused on business transactions and general corporate matters, which helped him refine his attention to detail and ability to help clients address a broad spectrum of issues.  Prior to his legal career, as an Account Manager of Premium and Suite Sales with the Phoenix Suns, Jose developed a strong passion for identifying client needs and helping clients reach their goals through business development.

For more information about Jose’s background and experience, please feel free to check out his LinkedIn profile here



Statistical Strategist

Melissa is fanatical about finding meaning in data and seeing organizations make data-driven decisions that forward their missions.  She eats up particular challenges that require her to conduct complex statistical analyses and then explain these plainly to mathphobes.  She’s done this in the nonprofit, corporate, and government sectors, and within litigation settings.  While not entirely recovered from her previous life as an academic, she occasionally guest lectures at Arizona State University and in western Germany.  She spends her pro bono time untangling homelessness data for the central Arizona homelessness provider community. 


In her non-data-crunching time Melissa swims, bikes, and runs (and sometimes puts all 3 sports together) and is a dog mom and Big Sister.



Director of Details

As an ISTJ and a Type 1 enneagram, Christine is a perfectionist, fixated on improvement and excellence. She gets excited about details, data and facts. "Hard working", "loves to be useful" and “creative" merely scratch the surface of the list of words and phrases we’d use to describe her.


Prior to Hootology, Christine owned her own photography company for eleven years, where she worked, laughed and created lasting memories with her beloved clients.


Before that, she was the Resident Director in housing at the University of Chicago for nine years, where she was responsible for budget reconciliation, social media, mentoring, event planning, and crisis management (and, oh, how she does love solving a good crisis!).


When Christine isn't organizing and solving problems, you’ll find her exploring Colorado in search of adventure, hiking, traveling, painting, and spending time with her two awesome boys.


Consumer Psychologist

Lindsey describes herself as an occasional extrovert - preferring intimate conversations and quiet times, while also excelling at leading large groups and navigating cocktail parties. Lindsey has an insatiable curiosity, which she employs to get to the root of issues by asking the (sometimes) tough questions. She has a background in clinical, consulting and performance psychology and uses a data driven and collaborative approach to help individuals, organizations and groups become the best versions of themselves.


In 2016, Lindsey received an American Psychological Association Presidential Citation for her dedication to her profession and the communities she serves.


When she is not spelunking in the caves of the psyche, Lindsey likes to travel the world in search of adventure, culture and fashion.


Data Viz Wizard

Ripley graduated in 2017 from Simmons University in Boston, with a Bachelor’s of Science in Mathematics. Although she’s always loved data, she has welcomed a newfound appetite for design. She would describe herself as an intense observer of details with a passion for storytelling. Combining these skills, she is able to bring to life well-grounded and engaging visual stories that dive deeper than the spreadsheet.


She is an occasional writer for the Data Visualization Society, and is a candidate for a Master’s in Information Design. When she’s not getting lost in beautiful visualizations, she’s listening to a podcast (suggestions welcome!), gardening, or making music. 


For more information, check out her LinkedIn page, here.

© 2020 by Hootology