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CASE STUDY:

TOURISM AUTHORITY

GOALS:

 

  • Assess impact of the Visitor Guide on travel decisions

  • Understand traveler perceptions and uses of the Visitor Guide

  • Inform upcoming content and design in future Visitor Guides

  • Justify advertising within the Visitor Guide

  • Digital Quantitative Study (available on mobile and desktop)

 

APPROACH:

 

RESULTS:

 

  • Research informed content and design in future Visitor Guides

  • Justified advertising within the Visitor Guide

  • Provided deeper understanding of traveler perceptions and uses of the Visitor Guide

 

Blinded Sample Deliverables:

 

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