CASE STUDY: VR COMPANY
GOALS:
-
Understand the differences between engagement, emotional connection and reach when viewing professional sports content in virtual reality vs. competitive options
-
Quantify for potential sponsors and content providers the emotional lift that the VR experience provides when compared to a traditional sports partnership
-
Phase 1 – Biometrics Study with In-Depth Interviews
-
Phase 2 – Digital Quantitative Study with Dynamic Reporting
APPROACH:
RESULTS:
-
Provided deep understanding of emotional connection of fans to different ways of consuming content
-
Uncovered information to guide strategic marketing decisions and technology/product development
-
Obtained baseline metrics to track consumer connection to VR as technology grows into more mainstream option
"Working with Hootology has been absolutely paramount to our revenue growth."
- VP Revenue Partnerships

Blinded Sample Deliverables:

