GOALS:

 

• Understand the differences between engagement, emotional connection and reach when viewing professional sports content in virtual reality vs. competitive options

• Quantify for potential sponsors and content providers the emotional lift that the VR experience provides when compared to a traditional sports partnership

 

• Phase 1 – Biometrics Study with In-Depth Interviews

• Phase 2 – Digital Quantitative Study with Dynamic Reporting

 

APPROACH:

 

RESULTS:

 

• Provided deep understanding of emotional connection of fans to different ways of consuming content

• Uncovered information to guide strategic marketing decisions and technology/product development

• Obtained baseline metrics to track consumer connection to VR as technology grows into more mainstream option

 

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"Working with Hootology has been absolutely paramount to our revenue growth."

 

- VP Revenue Partnerships 

Blinded Sample Deliverables: