This isn't your typical About Us page, because we're not your typical company.

I never wanted to be a founder. I wanted to be the #2: the builder, the doer. But those raising their hands to lead were clearly driven by a need to be in front. So, I finally thought, shit, it needs to be me.

The upside? I got to handpick every person here. Each is the absolute best at what they do, an amazing human, and has that X factor: hard to define, but you know when it's missing.

We're for people like us, who expect better and question why things are done the way they are. Equal parts zen and angst, they know science takes art, art needs space, and the magic lives in how it all connects. In a world changing this fast, the future belongs to those who understand people best. Real people, never data ducted taped together to "resemble" them and people with depth, who wouldn't waste their precious time checking boxes in their spare time.

So, we built a collective and a process with one goal: a client who says "Hootology is the best" but can't explain why. They just say, "You need to use them too." They can't explain why, but we can. It's intentional.

My motto is "nothing matters, so everything might as well!" We're a tiny speck in a vast universe, which keeps the magic of existence in perspective. And since none of it matters, we might as well take extreme care with every interaction, every build, every sentence.

Because, why not?