Modernized Market Research & Consumer Insights

Hootology has worked with 17 Fortune 500's, and our team has worked with over ONE-THIRD of Fortune 100 brands over the course of our careers!

The Art and Science of Smarter Business Decision Making

Our modernized & extended research process is a fusion of psychology and modern technology.

 

WE HELP YOU MAKE BIG DECISIONS USING THE PROVEN POWER OF...

Artificial Intelligence

Fueled Discussion Groups

 

Using the power of artificial intelligence to take consumer insights to a new level

 

Eye

Tracking

Understand what your customers actually look at and the reasons why

 

Biometrics

 

 

Understand the emotional response of your customers through the use of wearable technologies

 

Experiential Qualitative Groups

The focus group, re-invented for modern times

 

Interactive 

Mobile

 

Get the best of both qualitative and quantitative research where people already are - on their phones!

 

Consumer Profile

Polling

A modernized consumer consumption and profiling tool to assess meaningful differences in targeted groups.

 

Ethnography

 

Obtain a deep understanding of the lives of fans and consumers

 

EEG

 

 

Understand and measure brain activity and engagement during user experience

 

Emotional

Response

 

Gain insight into how consumers are feeling to uncover deeper emotions through facial emotional recognition

 

Digital Quantitative + Dynamic Reporting

Increase survey response rates with an engaging online survey, and experience visually-compelling, interactive reporting!

 

Stakeholder

Ideations

 

Gather key stakeholders for an interactive brainstorm to ensure all voices are heard and create the most comprehensive research possible

 

Insights to Actions Implementation

 

Develop a strategic path forward based on research insights and understandings

 

HOOT WHAT?

In-caHOOTs :: Be an irreplaceable partner. To partner is an ACTION.

HOOTenanny :: Have fun, dammit.

- OLOGY :: Keep learning, always.

 
 
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Understanding the emotional impact of Virtual Reality to guide strategic marketing decisions and technology/product development

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Uncovering the wants and needs of fans to proactively stay ahead of fan concerns, so they feel heard and appreciated

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Understanding the Ethiopian community and healthcare to create meaningful strategies that increase connection and engagement

 

CONTACT US

JOSE DELGADO

VP of Partner Success

602.448.1611

Jose@hootology.com

New York, NY

© 2020 by Hootology