Modernized Market Research & Consumer Insights
Hootology has worked with 17 Fortune 500's, and our team has worked with over ONE-THIRD of Fortune 100 brands over the course of our careers!
The Art and Science of Smarter Business Decision Making
Our modernized & extended research process is a fusion of psychology and modern technology.
WE HELP YOU MAKE BIG DECISIONS USING THE PROVEN POWER OF...
Artificial Intelligence
Fueled Discussion Groups
Using the power of artificial intelligence to take consumer insights to a new level
Eye
Tracking
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Understand what your customers actually look at and the reasons why
Biometrics
Understand the emotional response of your customers through the use of wearable technologies
Experiential Qualitative Groups
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The focus group, re-invented for modern times
Interactive
Mobile
Get the best of both qualitative and quantitative research where people already are - on their phones!
Consumer Profile
Polling
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A modernized consumer consumption and profiling tool to assess meaningful differences in targeted groups.
Ethnography
Obtain a deep understanding of the lives of fans and consumers
EEG
Understand and measure brain activity and engagement during user experience
Emotional
Response
Gain insight into how consumers are feeling to uncover deeper emotions through facial emotional recognition
Digital Quantitative + Dynamic Reporting
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Increase survey response rates with an engaging online survey, and experience visually-compelling, interactive reporting!
Stakeholder
Ideations
Gather key stakeholders for an interactive brainstorm to ensure all voices are heard and create the most comprehensive research possible
Insights to Actions Implementation
Develop a strategic path forward based on research insights and understandings
HOOT WHAT?
IN CAHOOTS = in partnership
HOOTENANNY = a fun gathering
"OLOGY" = the study of or interest in something
Our name, HOOTOLOGY, is meaningful to us for several reasons. We believe that work, along with almost all things, can be fun and collaborative. If you are passionate about what you do, and do it with great people, we believe that great things can, and will, happen. Hootology marries 'in cahoots,' which speaks to our commitment to truly partnering with our clients, with 'hootenanny,' which honors our belief that remaining on the cutting-edge of technology and innovation will always be fun and interesting, and, last but not least, with '-ology,' which conveys our commitment to growing and learning relentlessly----in research, in business and, most importantly, in life.
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At Hootology, we’re different from other research companies because, simply put, we think differently about research.
Our thoughtful and experienced team addresses your most important business questions with an open mind (no templated or cookie-cutter approaches here...), to help you explore a wider variety of tech-forward options that provide rich, customer clairvoyance.
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Additionally, we believe the research process shouldn't end with the insights.
We work closely with key stakeholders to facilitate research-based ideations that bring insights to action!
FEATURED CASE STUDIES
