

Modernized Market Research & Consumer Insights

Hootology has worked with 17 Fortune 500's, and our team has worked with over ONE-THIRD of Fortune 100 brands over the course of our careers!
The Art and Science of Smarter Business Decision Making
Our modernized & extended research process is a fusion of psychology and modern technology.
WE HELP YOU MAKE BIG DECISIONS USING THE PROVEN POWER OF...

Artificial Intelligence
Fueled Discussion Groups
Using the power of artificial intelligence to take consumer insights to a new level

Eye
Tracking
​
Understand what your customers actually look at and the reasons why

Biometrics
Understand the emotional response of your customers through the use of wearable technologies

Experiential Qualitative Groups
​
The focus group, re-invented for modern times

Interactive
Mobile
Get the best of both qualitative and quantitative research where people already are - on their phones!

Consumer Profile
Polling
​
A modernized consumer consumption and profiling tool to assess meaningful differences in targeted groups.

Ethnography
Obtain a deep understanding of the lives of fans and consumers

EEG
Understand and measure brain activity and engagement during user experience

Emotional
Response
Gain insight into how consumers are feeling to uncover deeper emotions through facial emotional recognition

Digital Quantitative + Dynamic Reporting
​
Increase survey response rates with an engaging online survey, and experience visually-compelling, interactive reporting!

Stakeholder
Ideations
Gather key stakeholders for an interactive brainstorm to ensure all voices are heard and create the most comprehensive research possible

Insights to Actions Implementation
Develop a strategic path forward based on research insights and understandings