© 2019 by Hootology

Modernized Market Research & Consumer Insights

The Art and Science of Smarter Business Decision Making

Our modernized & extended research process is a fusion of psychology and modern technology.

 

WE HELP YOU MAKE BIG DECISIONS USING THE PROVEN POWER OF...

Artificial Intelligence

Fueled Discussion Groups

 

Using the power of artificial intelligence to take consumer insights to a new level

 

Eye

Tracking

Understand what your customers actually look at and the reasons why

 

Biometrics

 

 

Understand the emotional response of your customers through the use of wearable technologies

 

Experiential Qualitative Groups

The focus group, re-invented for modern times

 

Interactive 

Mobile

 

Get the best of both qualitative and quantitative research where people already are - on their phones!

 

Consumer Profile

Polling

A modernized consumer consumption and profiling tool to assess meaningful differences in targeted groups.

 

Ethnography

 

Obtain a deep understanding of the lives of fans and consumers

 

EEG

 

 

Understand and measure brain activity and engagement during user experience

 

Emotional

Response

 

Gain insight into how consumers are feeling to uncover deeper emotions through facial emotional recognition

 

Digital Quantitative + Dynamic Reporting

Increase survey response rates with an engaging online survey, and experience visually-compelling, interactive reporting!

 

Stakeholder

Ideations

 

Gather key stakeholders for an interactive brainstorm to ensure all voices are heard and create the most comprehensive research possible

 

Insights to Actions Implementation

 

Develop a strategic path forward based on research insights and understandings

 

HOOT WHAT?

IN CAHOOTS = in partnership

HOOTENANNY = a fun gathering

"OLOGY" = the study of or interest in something

Our name, HOOTOLOGY, is meaningful to us for several reasons.  We believe that work, along with almost all things, can be fun and collaborative.  If you are passionate about what you do, and do it with great people, we believe that great things can, and will, happen.   Hootology marries 'in cahoots,' which speaks to our commitment to truly partnering with our clients, with 'hootenanny,' which honors our belief that remaining on the cutting-edge of technology and innovation will always be fun and interesting, and, last but not least, with '-ology,' which conveys our commitment to growing and learning relentlessly----in research, in business and, most importantly, in life.

At Hootology, we’re different from other research companies because, simply put, we think differently about research.

 

Our thoughtful and experienced team addresses your most important business questions with an open mind (no templated or cookie-cutter approaches here...), to help you explore a wider variety of tech-forward options that provide rich, customer clairvoyance.

Additionally, we believe the research process shouldn't end with the insights. 

We work closely with key stakeholders to facilitate research-based ideations that bring insights to action!

 

Our team has experience working with over ONE-THIRD of Fortune 100 brands!

 

FEATURED CASE STUDIES

 

CONTACT US

JOSE DELGADO

VP of Partner Success

602.448.1611

Jose@hootology.com

New York, NY