CONSUMER LOYALTY PLATFORM

Using the psychology of motivation to affect brand loyalty. 

Understand how consumers develop and maintain loyalty to the products and services they purchase, so you can maximize the effectiveness of your marketing initiatives.

OUR Consumer Loyalty Platform provides deep insight into how your target market makes buying decisions. 

We use a proprietary model - derived from McGuire’s Theory of Psychological Motivation - to understand buying behavior across sixteen attitudinal-based segments. We consider both current and potential consumers of your brand. 

GAIN DEEPER UNDERSTANDING OF... 

  • What drives consumer decision making

  • What messaging is most impactful in guiding consumers to try something new

  • What messaging is most impactful in maintaining consumer loyalty

Discover how these items shift based on key demographics to understand how various market segments engage with your marketing initiatives and your brand. 

Unpack the motivations which most influence consumers of your brand with The Consumer Loyalty Platform.

Our Consumer Loyalty Platform may be utilized as a stand-alone project OR added to an existing marketing research initiative upon request.

  • “hootology's consumer loyalty platform gave us a much deeper understanding of how our customers think about repeat purchases.”

    — Marketing Director, Fortune 500 CPG Company

Leverage consumer loyalty insight to elevate your marketing effectiveness and brand engagement.

Collage of different brightly colored, branded visual reports.

 Get clear on what keeps consumers loyal to your brand.

Talk to us about adding The Consumer Loyalty Platform to your project.