CUSTOM MARKET RESEARCH

Empowering smarter business decisions.

Blend science and creativity to amplify the relevance of results and provide practical answers to compelling business questions.

The world is changing quickly.

We believe radically open-minded research keeps brands ahead of the curve.

Our unique approach to understanding consumer behavior includes an eclectic mix of psychology, statistical analysis, and intuitive interpretation - giving us a depth of insight unmatched in the marketplace. We leverage modern technology and engaging participant activities to generate clear, actionable results.

Our results are clear, relevant, and actionable… and the process is both focused and fun.

HOOTOLOGY RESEARCH MODALITIES INCLUDE:

Artificial Intelligence Fueled Discussion Groups

Using the power of artificial intelligence to take consumer insights to a new level
Eye Tracking

Understand what your customers actually look at and the reasons why
Biometrics

Understand the emotional response of your customers through the use of wearable technologies
Experiential Qualitative Groups

The focus group, re-invented for modern times
Interactive Mobile

Get the best of both qualitative and quantitative research where people already are - on their phones!
Consumer Profile Polling

A modernized consumer consumption and profiling tool to assess meaningful differences in targeted groups.
Ethnography

Obtain a deep understanding of the lives of fans and consumers
EEG

Understand and measure brain activity and engagement during user experience
Emotional Response

Gain insight into how consumers are feeling to uncover deeper emotions through facial emotional recognition
Digital Quantitative + Dynamic Reporting

Increase survey response rates with an engaging online survey, and experience visually-compelling, interactive reporting!
Stakeholder Ideations

Gather key stakeholders for an interactive brainstorm to ensure all voices are heard and create the most comprehensive research possible
Insights to Actions Implementation

Develop a strategic path forward based on research insights and understandings

Put our proprietary blend of psychology, technology, and intuition to work for you.

Start your next custom MARKET research project.

Contact Us

"Working with Hootology has been absolutely paramount to our revenue growth."

— VP Revenue Partnerships
"Working with Hootology was more than just having a super competent poll vendor. Hootology staff were integral thought partners in developing our survey, and worked to see the project from our point of view and research standpoint. Long after the contract ended, Hootology was always quickly available to answer questions and ensure the project remained high quality."

– Director of Research
"One of the things that stood out about Hootology is how they gave us this creative and cutting edge solution for our investors."

— Co-Founder
"Hootology delivered actionable insights for our business."

— VP EMEA Marketing
"Hootology really brings a fresh perspective that we couldn’t get on our own!"

— VP of Analytics