GLOBAL CONNECTED FITNESS COMPANY

GOAL

This project focused on understanding key market segments in the US to determine potential go-to-market strategy.

APPROACH

We designed a hybrid quantitative and qualitative study, including a Digital Quantitative Study with Qualitative Video Upload and an AI Fueled Discussion Group.

RESULT

The research findings allowed for a deep understanding of key segment groups in the US to inform roll out of product offerings, inform pricing strategy and identify core marketing messages.