CORPORATE DIVERSITY INDEX (CDI)
Quantify the business case for diversity and supplier diversity.
Consumer perception and purchase decisions are important to your brand. Now you can use data to demonstrate how diversity and supplier diversity initiatives directly impact your brand.
The Corporate Diversity Index (CDI)
We all understand the importance of diversity initiatives within corporate culture and overall society. Yet, diversity and supplier diversity professionals often find it challenging to justify programs and gain corporate buy-in essential to program growth. Further, many corporations are missing the opportunity to use diversity initiatives strategically, and in a manner that authentically connects with their customers and consumers.
IMAGINE PROVIDING METRICS LIKE THESE TO ORGANIZATION LEADERS:
Consumers who perceive a brand as committed to diversity are 3 times more likely to consider the brand's products/services compared to those who do not.
Consumers who perceive a brand as committed to diversity are 3.5 times more likely to purchase the brand's products/services compared to those who do not.
An increase in awareness of a brand’s Supplier Diversity Program of just 1% will lead to an additional 800,000 U.S. consumers using the brand’s products/services.
See actual results like these by participating in the next wave of the Corporate Diversity Index. Elevate the role of diversity and supplier diversity, and grow diversity initiatives in your organization.
Include your brand in the next Corporate Diversity Index Study.
From diversity professionals…
“This goes well beyond ROI insights, supplier diversity, DNI, employment and marketing insights, and we are still unpacking it…there is more to come.”
“The SDII was WAY more than we expected and we are SO excited to have these results, they are going to be very valuable.”
“For the first time ever, we are going to be able to build out our supplier diversity strategy with metrics!”
“The summary actually tells a story.”
“We are B2B and we have found great value with the SDII and understanding the impact on business decision makers.”
“Even a fifth-grader could understand it, they have it summarized very succinctly, very simply and I can use it for any stakeholder I want to share it with.”
Visually appealing graphics
RECEIVE results THAT ARE easy to interpret and understand for anyone in your organization.
We’re with you for the long-run
Our team is here for you, not just for your original project but as your business continues to grow.
Provide accurate, relevant data for your presentations
Check a data point for a particular target audience
Get bi-weekly graphics to help tell the story of diversity for your brand’s bottom line
