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CASE STUDY:

PHARMACEUTICAL INDUSTRY GROUP

GOALS:

 

  • Gain information on perception of diversity in the pharmaceutical / life sciences industry

  • Understand why diversity matters in the pharmaceutical / life sciences industry

  • Understand the needs of those who most often interact with pharmaceutical products

  • Virtual Artificial Intelligence Fueled Discussion Group with U.S. consumers who have 1+ regular prescriptions

 

APPROACH:

 

RESULTS:

 

  • Provided a deeper understanding of why diversity matters in pharma

  • Uncovered diversity and supplier diversity related thoughts of prescription consumers

 

Blinded Sample Deliverables:

 

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