© 2019 by Hootology

SUPPLIER DIVERSITY IMPACT INDICATOR (SDII) 

Measure the awareness and impact of your brand’s Supplier Diversity initiative on

your brand and key purchase metrics.  

WHAT

 

An ongoing study of 3,000 U.S. consumers to measure the impact of your brand’s Supplier Diversity initiatives

 

To understand and measure the impact on consumers of Supplier Diversity

 

WHY

 

HOW THE INFO CAN BE USED

 

  • Understand consumer perceptions of Supplier Diversity initiatives and the impact on consumer purchase decisions

  • Determine best opportunities to integrate Supplier Diversity initiatives into brand marketing to drive revenue growth

  • Support the business case for Supplier Diversity by understanding its impact on key consumer groups

  • Support increased Supplier Diversity program investment and continued program growth

 

THINK BIG PICTURE

 

While many consumers likely are unaware of Supplier Diversity, the SDII provides a baseline understanding and rationale for communicating how companies are diversifying the voices at the table and its potential impact on consumer decision making

 

METHODOLOGY

 

Yearly digital quantitative tracker study to assess the impact on consumers of brand-specific supplier diversity initiatives, diversity trends and supplier diversity trends

 

KEY METRICS

 

  • General awareness of SD initiatives

  • Belief your company participates in SD

  • General perception of your company as “diverse” (through ads, community outreach, etc.)

  • Importance of SD initiatives

  • Impact of SD initiatives on product/service purchase decisions

  • Interest in learning more about SD initiatives

  • Future intent to purchase based on understanding of SD initiatives

  • Interest in working at company based on commitment to SD initiatives

 

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