© 2020 by Hootology

Supplier Diversity Impact Indicator (SDII) 

Are you a supplier diversity professional?  Would you like to be able to say any of these things about your supplier diversity initiative?


  • Those who are aware of our SD initiative are two times more likely to perceive our brand as valuing diversity. 

  • Those who are aware of our SD initiative are three times more likely to think favorably about us.

  • A 1% lift in awareness of our SD program, will lead to an additional 600,000 U.S. consumers using our products or services.


These are ACTUAL results from our 2019 study that your peers are using to grow their supplier diversity initiative and show the business case for supplier diversity. 


The SDII report shows the results above plus much, much more…..

Want to include your brand in the next SDII study?  Give us a call!